Economics and Marketing
Fatemeh Rastegaripour; Alireza Karbasi; Ahmad Ahmadian
Abstract
The purpose of this study is to designing the strategic plans of the Saffron institute of the university of Torbat-e Heydarieh. The research method is analytical–descriptive. The size of the statistical sample for this research was n=50 including, principal and associate principal of the university ...
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The purpose of this study is to designing the strategic plans of the Saffron institute of the university of Torbat-e Heydarieh. The research method is analytical–descriptive. The size of the statistical sample for this research was n=50 including, principal and associate principal of the university and the institute, staff, professors and experienced researchers who were selected by purposive sampling. Review of literature, study of documents, interviews, questionnaire, surveys, forms for determining strategic issues and strategic meetings were used for collecting data. The validity of the SWOT questionnaire was approved by several professors of sport management and experts and the reliability was confirmed according to Cronbach's alpha (α=0.91). For analyzing the data, descriptive statistics, Friedman test, Internal and External factor matrixes, SWOT analysis based on intuition and brainstorming were used for developing strategies. The results of this research showed saffron institute, university of Torbat-e Heydarieh has 7 strengths, 18 weaknesses, 7 opportunities, and 11 threats. Accordingly, subjects such as mission statements, vision statements, and long – terms objectives, core values, strategic situation, strategies and plans were determined. In addition, the analysis of internal and external matrix showed that this office is located in the Weakness-Opportunities (WO) position.
