Adeosun, L.P.K., and Ganiyu, R.A. 2013. Corporate reputation as a strategic asset. International Journal of Business and Social Science 4 (2): 220-225.
Aghdaie, S.F.A., Seidi, M., and Riasi, A. 2012. Identifying the barriers to iran's saffron export by using porter's diamond model. International Journal of Marketing Studies 4 (5): 129-138.
Altuntas, S., and Yilmaz, M.K. 2016. Fuzzy DEMATEL method to evaluate the dimensions of marketing resources: an application in SMEs. Journal of Business Economics and Management 17 (3): 347-364.
Anwar, K. 2016. Comparison between cost leadership and differentiation strategy in agricultural businesses. Custos e Agronegocio 12 (2): 212-231.
Anwar, M. 2018. Business model innovation and SMEs performance-does competitive advantage mediate? International Journal of Innovation Management 22 (07): 1-31.
Arshad, M., and Arshad, D. 2019. Internal capabilities and SMEs performance: A case of textile industry in Pakistan. Management Science Letters 9 (4): 621-628.
Asena Muganda, D. 2019. Porter’s competitive strategies influence on performance of mobile telecommunication companies in Kenya. International Journal of Scientific Research and Management 7 (02): 14-22.
Aziz, N.N.A. 2019. Organisational capabilities and competitive advantage: the moderating influence of managerial competencies. Sciences 9 (2): 782-794.
Baia, E., Ferreira, J.J., and Rodrigues, R. 2019. Value and rareness of resources and capabilities as sources of competitive advantage and superior performance. Knowledge Management Research and Practice: 1-14.
Barnard, F.L., Akridge, J.T., Dooley, F.J., Foltz, J.C., and Yeager, E. 2016. Agribusiness Management. Routledge, London.
Benítez, P., Rocha, E., Varum, H., and Rodrigues, F. 2020. A dynamic multi-criteria decision-making model for the maintenance planning of reinforced concrete structures. Journal of Building Engineering 27: 1-11.
Danso, A., Adomako, S., Amankwah-Amoah, J., Owusu-Agyei, S., and Konadu, R. 2019. Environmental sustainability orientation, competitive strategy and financial performance. Business Strategy and the Environment 28 (5): 885-895.
Dentoni, D., English, F., and Schwartz, D. 2014. The impact of public R and D on marketing and supply chains on small farms' marketing-sensing capability: evidence from the Australian seafood industry. International Food and Agribusiness Management Review 17 (1): 38-58.
Dombrowski, U., Krenkel, P., and Wullbrandt, J. 2018. Strategic positioning of production within the generic competitive strategies. Procedia CIRP 72: 1196-1201.
Dourandish, A., Tohidi, A., and Alizadeh, P. 2017. Ranking factors affecting the packing of saffron from the perspective of consumers. Saffron Agronomy and Technology 5 (2): 175-184.
Ferrer-Lorenzo, J.R., Abella-Garcés, S., and Maza-Rubio, T. 2017. Competitive advantage differences between firms belonging to a business group and independent companies in the Spanish wine industry. Economia Agraria y Recursos Naturales 17 (2): 105-132.
Firoz Suleman, M., Rashidirad, M., and Firoz Suleman, S. 2019. The applicability of Porter's generic strategies in pure online firms: A case study approach. Strategic Change 28 (3): 167-176.
Gek, C.M., and Lok, S.Y.P. 2019. Corporate transparency, competitive advantage and firm performance: evidence from public listed firms in Malaysia. Global Business and Management Research 11 (2): 73-81.
Ghorbani, M., Alizadeh, P., and Tohidi, A. 2019. The effect of awareness of organic products characteristics on household’s willingness to consume organic saffron in future in Mashhad county of Iran. Agricultural Economics and Development 27 (106): 31-53.
Gorondutse, A.H., and Hilman, H. 2019. Testing the effect of business-level strategy on performance of hotels. Global Business Review 20 (5): 1141-1154.
Ho, K.L.P., Nguyen, C.N., Adhikari, R., Miles, M.P., and Bonney, L. 2019. Leveraging innovation knowledge management to create positional advantage in agricultural value chains. Journal of Innovation and Knowledge 4 (2): 115-123.
Hooley, G.J., Greenley, G.E., Cadogan, J.W., and Fahy, J. 2005. The performance impact of marketing resources. Journal of Business Research 58 (1): 18-27.
Kaličanin, D., and Knežević, V. 2013. Activity-based costing as an information basis for an efficient strategic management process. Economic Annals 58 (197): 95-119.
Kashefi, M., Mohammadi, H., and Abolhasani, L. 2019. Effect of marketing strategies on export performance of agricultural products: The case of saffron in Iran. Journal of Agricultural Science and Technology 21 (4): 785-798.
Khilare, V., Tiknaik, A., Prakash, B., Ughade, B., Korhale, G., Nalage, D., Ahmed, N., Khedkar, C., and Khedkar, G. 2019. Multiple tests on saffron find new adulterant materials and reveal that Ist grade saffron is rare in the market. Food Chemistry 272: 635-642.
Kowo, S., Sabitu, O., and Adegbite, G. 2018. Influence of competitive strategies on corporate performance of small and medium enterprises: a case from Nigeria. Agricultural and Resource Economics: International Scientific E-Journal 4 (3): 14-33.
Kyndt, E., Dochy, F., Michielsen, M., and Moeyaert, B. 2009. Employee retention: organisational and personal perspectives. Vocations and Learning 2 (3): 195-215.
Larsen, S.B., Masi, D., Jacobsen, P., and Godsell, J. 2018. How the reverse supply chain contributes to a firm’s competitive strategy: a strategic alignment perspective. Production Planning and Control 29 (6): 452-463.
Lashkary, M., Samy, A., and Ershadi, Z. 2014. Evaluation of competitive strategies and organizational performance. Journal of Strategic Management Studies 5 (17): 39-50.
Lin, C.T., Lee, C., and Wu, C.S. 2009. Optimizing a marketing expert decision process for the private hotel. Expert Systems with Applications 36 (3): 5613-5619.
Lin, C.T., and Wu, C.S. 2008. Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process. The Service Industries Journal 28 (8): 1071-1091.
Minja, D., and Mutunga, S.L. 2014. Generic strategies employed by food and beverage firms in Kenya and their effects on sustainable competitive advantage. International Journal of Business and Management Review 2 (6): 1-15.
Mohaghar, A., Fathi, M.R., Zarchi, M.K., and Omidian, A. 2012. A combined VIKOR-fuzzy AHP approach to marketing strategy selection. Business Management and Strategy 3 (1): 13-27.
Mohammadi, H., Saghaian, S.H., and Alizadeh, P. 2017. Prioritization of expanded marketing mix in different stages of the product life cycle: The case of food industry. Journal of Agricultural Science and Technology 19 (5): 993-1003.
Parnell, J., and Brady, M. 2019. Capabilities, strategies and firm performance in the United Kingdom. Journal of Strategy and Management 12 (1): 153-172.
Pigatto, G., Santini Pigatto, G.A., Satolo, E.G., and Negreti, A.D.S. 2019. The importance and the adaptation of internal resources as a competitive advantage for the internationalization of food companies: An analysis of Brazilian companies. Grey Systems: Theory and Application 9 (3): 305-320.
Porter, M.E. 1980. Competitive Strategy: Techniques for Analysing Industries and Competitors. Free Press, New York.
Ruiz-Jiménez, J.M., and del Mar Fuentes-Fuentes, M. 2016. Management capabilities, innovation, and gender diversity in the top management team: An empirical analysis in technology-based SMEs. BRQ Business Research Quarterly 19 (2): 107-121.
Saaty, T.L. 1980. The Analytic Hierarchy Process. McGraw-Hill, New York.
Saaty, T.L. 2008. Decision making with the analytic hierarchy process. International Journal of Services Sciences 1 (1): 83-98.
Sabbena, K., and James, D.K. 2018. Competitive strategies and organisation performance a review of literature review. International Journal of Social Sciences Management and Entrepreneurship 2 (1): 94-107.
Wu, C.S., Lin, C.T., and Lee, C. 2010a. Competitive marketing strategies decision-making based on marketing resources and capabilities: Evidence from the hospitality industry in Taiwan. Journal of Quality Assurance in Hospitality and Tourism 11 (4): 219-238.
Wu, C.S., Lin, C.T., and Lee, C. 2010b. Optimal marketing strategy: A decision-making with ANP and TOPSIS. International Journal of Production Economics 127 (1): 190-196.
Zare Mehrjerdi, M., and Tohidi, A. 2014. An empirical analysis of exchange rate pass-through to Iran's saffron export price. Ethno- Pharmaceutical Products 1 (1): 29-36.