با همکاری انجمن علمی گیاهان دارویی ایران

نقش نوآوری در توسعه کسب ‌و‌کارهای صنایع تبدیلی و فرآوری زعفران

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 استاد، گروه اقتصادکشاورزی، دانشکده کشاورزی، دانشگاه فردوسی، مشهد، ایران.

2 دانشجوی دکتری اقتصادکشاورزی، گروه اقتصاد کشاورزی دانشکده کشاورزی دانشگاه فردوسی ، مشهد، ایران.

3 پژوهشگر پژوهشکده زعفران، دانشگاه تربت حیدریه، تربت حیدریه، ایران.

چکیده
توسعه نوآوری‌های مؤثر در کسب‌وکارها به دلیل سطح بالای عدم قطعیت و پیچیدگی‌های موجود، به‌عنوان یک چالش اساسی شناخته می‌شود. تحولات سریع تکنولوژیکی و ضرورت نوآوری موجب تغییرات گسترده‌ای در کسب و کارهای مختلف در سطح جهانی گردیده است. کسب‌وکارهای کشاورزی، به‌ویژه در بخش‌های تولید، فرآوری، بسته‌بندی، توزیع و بازاریابی، اجزای مختلف زنجیره ارزش را به یکدیگر متصل می‌سازند و در این میان، صنعت زعفران با ویژگی‌های خاص خود، جایگاه مهمی در این فرآیند دارد. عوامل متعددی بر موفقیت یا عدم موفقیت کسب‌وکارهای صنایع زعفران تأثیرگذار هستند و در این بین، نوآوری به‌عنوان رکن اصلی توسعه اقتصادی و راهبردی جهت ارتقاء کسب‌وکارهای صنایع زعفران شناخته می‌شود. پژوهش حاضر به بررسی نقش نوآوری در توسعه کسب‌وکارهای صنایع تبدیلی و فرآوری زعفران در استان خراسان رضوی پرداخته است. جامعه آماری مطالعه، شرکت‌های فرآوری کننده زعفران استان خراسان رضوی می‌باشند که برای این منظور 120 شرکت با روش نمونه‌گیری تصادفی طبقه‌ای به‌عنوان نمونه پژوهش در سال 1403 مورد بررسی قرار گرفتند. نتایج مدل‌سازی معادلات ساختاری نشان داد که نوآوری فناوری بر نوآوری محصول، فرآیند و بازار تاثیر مثبت دارد، همچنین تاثیر مثبت نوآوری تحقیق و توسعه بر نوآوری محصول، فرآیند، سازمان و بازار تایید شد. در نهایت نیز نتیجه گرفته شد که نوآوری محصول و نوآوری فرآیند اثر مثبتی بر توسعه کسب‌وکارهای صنایع تبدیلی و فرآوری زعفران دارند. بر این اساس، پیشنهاد می‌شود که شرکت‌ها با بهره‌گیری از فناوری‌های بومی‌سازی‌شده مانند خشک‌کن‌های خورشیدی و توسعه همکاری‌های تحقیقاتی با دانشگاه‌های منطقه‌ای، محصولات نوآورانه‌ با ارزش افزوده بالا تولید کنند. همچنین، تقویت زیرساخت‌های بسته‌بندی هوشمند و بازاریابی دیجیتال می‌تواند مسیر توسعه پایدار و صادرات‌محور این کسب‌وکارها را هموار سازد.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

The Role of Innovation in the Development of Saffron Processing and Transformation Businesses

نویسندگان English

Alireza Karbasi 1
Maliheh Sheibani noghabi 2
Mohadeseh Tavakoli 2
Alijan Salariyan 3
1 Professor Department of Agricultural Economics, Faculty of Agriculture, University of Ferdowsi, Mashhad, Iran.
2 Ph.D. Candidate of Agricultural Economics, Department of Agricultural Ph.D. Candidate of Agricultural Economics, Department of Agricultural Economics, Faculty of Agriculture, University of Ferdowsi, Mashhad, Iran., Faculty of Agriculture, University of Ferdowsi, Mashhad, Iran.
3 Ph.D. of Agricultural Engineering, Member of Saffron Research Institute, Torbat Heydarieh University, Torbat Heydarieh, Iran.
چکیده English

The development of effective innovations in businesses is recognized as a fundamental challenge due to the high level of uncertainty and complexities involved. Rapid technological advancements and the necessity for innovation have led to widespread changes in businesses globally. Agricultural businesses, especially in production, processing, packaging, distribution, and marketing sectors, connect various components of the value chain. Within this context, the saffron industry, with its unique characteristics, plays a crucial role in this process. Several factors influence the success or failure of saffron industry businesses, and among these, innovation is seen as the main pillar of economic and strategic development for enhancing saffron industry businesses. This study examines the role of innovation in the development of saffron processing and transformation businesses in Khorasan Razavi province. The study's population consists of saffron processing companies in Khorasan Razavi, with a sample of 120 companies selected using stratified random sampling, analyzed in 2024. The results of structural equation modeling showed that technological innovation positively impacts product, process, and market innovation. Additionally, the positive effect of research and development innovation on product, process, organizational, and market innovation was confirmed. Ultimately, it was concluded that product and process innovation have a positive effect on the development of saffron processing and transformation businesses. Accordingly, it is suggested that companies produce innovative products with high added value by utilizing localized technologies such as solar dryers and developing research collaborations with regional universities. Also, strengthening smart packaging and digital marketing infrastructure can pave the way for sustainable and export-oriented development of these businesses.

کلیدواژه‌ها English

Research and development
Saffron processors
Structural equations
Technical innovation
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