نوع مقاله: مقاله علمی پژوهشی
نویسندگان
1 دانشجوی دکتری اقتصاد کشاورزی، دانشگاه فردوسی مشهد
2 استاد گروه اقتصاد کشاورزی دانشگاه فردوسی مشهد
3 دانشیار گروه اقتصادکشاورزی دانشگاه فردوسی مشهد
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Recent multi-year experiences in Iran show that the reliance on the economy of the income from the sale of crude oil leads to instability in export earnings. In order to reduce the dependence of the Iranian economy on crude oil exports, export policies should be directed towards the export of non-oil commodities, including exports of agricultural products. Saffron is one of the important export items of the agricultural sector and medicinal plants, which has not grown exponentially in recent years despite growing land and production. The results of various studies in Iran show that one of the main reasons for the failure of Iranian companies in the world market for exporting medicinal herbs has been the decline in competitiveness in these markets in recent years. Therefore, this study seeks to examine the factors affecting the competitiveness of Iran's saffron exporting companies in global markets. Competitiveness measurements using symmetric revealed comparative advantage index and analysis of its influencing factors were analyzed using Porter Diamond Competitive Model and Fractional Logit Panel regression model. The statistics and information were collected through collecting questionnaires from 35 saffron exporter companies for 2011-2016. The results showed that the six components of the Porter diamond model, including demand conditions, factor conditions, supporting industries, firm strategy, state and unpredictable events and events, have an impact on the competitive situation of the companies under study. Accordingly, observance of quantitative and qualitative export standards, prevention of price fluctuations of saffron, reduction of exchange rate fluctuations in line with government policies, reduction of production fluctuations due to climate change by providing technical solutions and sufficient attention of companies to marketing strategies are proposed as a way to improve the competitive situation of the companies under study.
کلیدواژه‌ها [English]
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